About Us

Delivering Quality, Revealing Excellence

SeaCrest Company provides expertise in certification program accreditation, marketing and communications, program evaluation, certification program management, and starting a certification program. SeaCrest’s primary focus is helping organizations strengthen their certification programs, communicate better, and achieve accreditation.

Our team uses their unmatched expertise and insight into accreditation for certifying agencies to benefit their clients. Accreditation from an objective, third party has become increasingly important as certifying and governmental agencies seek to protect the public and ensure their programs meet quality standards of practice.

Our consultants use the SeaCrest core values of quality, professionalism, and efficiency to deliver tangible results. The SeaCrest approach is based on providing expert guidance, innovative management techniques, and customized solutions for organizations seeking our services.

Mission

SeaCrest provides expert guidance and customized solutions to organizations seeking to strengthen their certification programs through third-party accreditation, effective marketing and communication, and efficient certification program management.

Vision

SeaCrest will be the leader in providing solutions for organizations seeking to improve their programs, maximize resources, increase efficiency, and enhance performance with a focus on certification.

Experience

SeaCrest's principal partners, Janice Moore and Cynthia Allen, have nearly 20 years of combined experience in professional certification, accreditation, and marketing and communications.

Janice Moore

Janice has more than 11 years of senior association management and project experience, specifically in the certification industry, and nearly 20 years of project management expertise. From 1998 – 2006, she served as the Associate Director for the Institute of Credentialing Excellence (ICE) (formerly the National Organization for Competency Assurance (NOCA)), as well as the primary staff liaison to ICE’s accrediting body, the National Commission for Certifying Agencies (NCCA). Janice’s background working directly with the NCCA’s accreditation program contributes to her understanding of the NCCA Standards, the accreditation process, and how the Standards have been interpreted and applied by the Commission.

Janice has also participated in training on Personnel Certification Accreditation through ANSI/ISO/IEC 17024 and very knowledgeable about the ANSI accreditation Standards, application and review process, and how the standards are applied and interpreted by the ANSI Personnel Certification Accreditation Committee (PCAC).

Janice has worked with several SeaCrest clients to evaluate and improve their programs, and successfully guide them toward accreditation, including:

American Academy of Health Care Providers in the Addictive Disorders
Association of Christian Alcohol and Drug Counselors
American Association of Medical Audit Specialists
American Board of Registered Electroencephalographic Evoked Potential Technologists
American Society of Association Executives
American Society of Home Inspectors
Association of Clinical Research Professionals
California Association of Drinking Driver Treatment Programs
Canadian Council of Human Resources Associations
The Cooper Institute
Human Resources Professionals Association
Infusion Nurses Certification Corporation
Irrigation Association
National Alliance of Wound Care
National Association of Certified Valuation Analysts
National Association of Medical Staff Services
National Board of Certification for Community Association Managers
National Certification Corporation for the Obstetric, Gynecologic, and Neonatal Nursing Specialties
National League for Nursing
Pharmacy Technician Certification Board
Society of Certified Senior Advisors

A selected client list is available below.

Janice is an expert in association management, accreditation of certification programs, and the operational administration of certifying agencies. In addition to preparing certification programs for accreditation, she has been instrumental in the development and implementation of organizational bylaws, policies and procedures, strategic plans, membership programs, annual conferences, and other association programs.

Cynthia Allen, MA

Cynthia has worked in the certification and association management industry for more than 10 years. She began her career at SmithBucklin Corporation and focused on developing and implementing marketing and communications plans for associations ranging in sizes, scope, and mission including the Institute for Credentialing Excellence (formerly the National Organization for Competency Assurance), Lamaze International, and the American Society of Nephrology. Since then, she has expanded her professional portfolio to include strategic plan development, public relations, operational and budget management, conference planning, educational program development, and more. She served as the Communications Manager for the National Organization for Competency Assurance (NOCA). In that role she increased member communications, served as liaison to volunteer leaders, and worked to improve staff efficiency and expand member resources.

Cynthia’s focus at SeaCrest is to provide experienced project management and strategy development in the areas of marketing and communications. She has worked with SeaCrest clients to audit their marketing programs, provide recommendations, develop strategies, and implement tactics. She has helped her clients implement the following campaigns/strategies:

written and obtained placement for educational articles in trade media
developed ambassador programs to reach and educate key constituents
evaluated and updated certificant communication strategies to improve retention rates and provide a stronger link between the certificant and the certifying agency
developed web site copy
managed brand identity re-design (including logo and web site)
developed comprehensive message briefs
partnered with volunteer leaders to lead focus groups and define the value of certification
managed email and direct mail campaigns to increase exam candidates, increase recertification rates, and educate key audiences on the value of certification
manage advertising (both print and electronic) creation and placement

Cynthia has a Bachelor’s Degree in Communications from Virginia Tech and a Master’s Degree in Journalism from New York University. She has presented sessions at the ICE annual educational conference and seminar series as well as the American Board of Nursing Specialties (ABNS) on marketing and communications.

Clients & Testimonials

Clients

Testimonials

"Working with SeaCrest was just about the best thing that happened to us in 2009. Our certification leadership team was brand new and the last thing we needed to worry about was getting the reaccreditation approved. What a relief to know it was in good hands. It was worth every dime.

Not only do Janice and Cynthia have the expertise to put a reaccreditation application together so that you the staff can feel confident that the application will be approved; they also know how to present and package the materials for maximum benefit. This was a worry-free situation – as long as I was able to get important data and supporting documentation from our partners! Janice and Cynthia managed the time tables and kept us on track! SeaCrest produced a thorough product, delivered on time, and provided us with excellent customer service."

-Joanna Carlson, CCMC

"SeaCrest staff have the knowledge and skill on certification accreditation to serve as an extension of our current staff in making application. They are highly efficient, professional, and responsible. They saved me in staff time allocated to this project so we could stay focused on other priorities. Cost for services versus time spent was very cost effective. I would rate SeaCrest staff and services very highly."

-Lynn Anderson, PhD, JCAHPO CEO

"SeaCrest’s principals, Cynthia Allen and Janice Moore, have worked in senior positions with the National Organization of Competency Assurance (NOCA) and their accrediting arm the National Commission on Certifying Agencies (NCCA). Cynthia and Janice are experts in the NCCA accreditation process and how to develop programs that are consistent with those standards. That expertise combined with their experience in association management brings a unique perspective to the certification program development process. In addition to being experts in the field, they are professional, responsive and perform high quality work."

-Shannon Carter, Chief Executive Officer, Competency & Credentialing Institute

"I chose to work with SeaCrest because of the many years experience shared by the Executive Team. The team is talented and is comprised of very knowledgeable experts in their respective fields. The work was well done, efficient and thorough. It took only 4 days to get a response – this was an unbelievably short period (this was much appreciated). In addition, Janice Moore took additional time to review her comments with the PTCB team and provided ongoing support. I have already recommended SeaCrest to other organizations."

- Kathleen Kline, Manager, Executive Affairs, Pharmacy Technician Certification Board

"SeaCrest was one of several consulting firms we contacted, and the response from SeaCrest was the most comprehensive and reasonable (cost-wise). Janice Moore was very professional, very responsive and very knowledgeable. I don't believe we could have submitted our application in a timely manner without Janice's support and assistance. I would certainly recommend them!"

-Mike Wood, Executive Director, CADDTP

"Even before we met Cynthia (and later, Janice), SeaCrest came with high recommendations. We have been pleased with Cynthia’s attention to detail, prompt follow-up, comfort with volunteer decision-making, and general positive attitude. She has consistently been responsive to CLP, Inc.’s (and my) needs: thorough in her attention to the many details associated with our program; available by phone and email; and willing to participate in group conference calls, face-to-face meetings, and remote meetings that require travel. Cynthia (SeaCrest) is well prepared to address the needs of our growing certification program, especially managing the many and conflicting wants and needs of our volunteer leadership. Cynthia is able to help our volunteers put their work in perspective relative to where our program should be functioning in its early stages."

-Vicki Hancock, Ph.D., Education Director, Licensing Executives Society (USA and Canada), Inc.

SeaCrest was very helpful in understanding the NCCA standards and what is required for the accreditation application. They provided very good guidance, direction and gracious answers to questions that gave excellent insight. The work that SeaCrest did exceeded our expectations and we are very grateful for everything they have done for our organization.

- J.Van Valkenburg, PhD, RPA, RT, CBRPA Executive Director

Core Values

Promote public protection by improving the overall performance and quality of certification programs.
Value the unique expertise and experience of each client.
Foster professional relationships founded in respect and the desire to improve the overall quality of the credentialing community.
Improve the quality and efficiency of client’s management staff and volunteer leadership through the development of customized strategies for change.